Presenting the Peralta Colleges Marketing Plan for FY 2020-21

The Peralta Community College District Marketing and Communication Plan 2020-21 is a guide for the District Marketing, Communication and Public Relations (MCPR) department as we update technology systems and create and implement marketing activities to support the Chancellor and her Cabinet; increase student enrollment; inform prospective students; build external awareness of District and college events, activities, courses, programs, and services; and enhance the image of the District through technology, design, multimedia, photography, online and written projects.

“Version 3” from November 2020 was presented to the Peralta Board of Trustees during their regular meeting on January 5, 2021. You can watch the presentation I gave to the Board here on YouTube or click the link below.

A draft of this plan (Version 1) was shared widely across the Peralta Community in May 2020 with request for feedback and comment. Recipients included administrators, classified and academic senate leaders at all four colleges and the district level, collective bargaining unit leaders, and of course the public information officers and “PIO types” at the colleges. My deepest gratitude for all the great feedback, which was incorporated in Version 2 in July 2020. Version 3 incorporates additional feedback from the Board President and Chancellor Walter.

The idea has always been to update this document quarterly to keep up-to-date with current marketing trends and tools, guide marketing and Communication decisions, and provide a course of action that serves organizational goals and objectives while staying within specified budget parameters.

Finally, thanks to the MCPR team for their input and ongoing professionalism; and to Marcus Creel, the newest member of the team for providing the visual flair of this document. I welcome your feedback! Please let me know what you think.